Today, August 30, marks the 30th anniversary of the death of one of America's greatest innovators, and arguably its greatest legend of the 20th century. The King is dead, but his coat remains. Elvis continues to earn money, making over $40 million last year, an astounding sum for a man who has released no new music in tree decades. Sure Kurt Cobain slightly out earned him this year, but its an anomaly owing to the one time sale of half his publishing rights. The King indeed remains the King. Bursting onto the world stage over 50 years ago, Elvis was like nothing the world had ever seen or heard before, so it wasn't just his hips that got the world shaking. Watching video of him its hard to imagine what got all the adults so worked up. As he himself said, the jiggling looks awfully tame through the lens of time. But the music, for anyone with a little knowledge, does not look tame. Most people are unaware how intricately involved Elvis was in the creation of his sound. They think it was Sun owner Sam Phillips, or RCA execs, or perhaps luck. But recent biographies and TV specials have pinpointed clearly the source of that sound and it was the man himself. He knew what he wanted and he played until he got it. Perfection of playing or singing wasn't the goal, but the feel. Elvis often chose take where the singing was flawed because he and the band had nailed the feel and sound he wanted. Starting with Sam Phillips people have consistently misrepresented what Elvis did by saying it was the black man's music with a white face. It's true that Elvis was greatly influenced by the music he heard around him - R 'n B, blues and gospel. He covered songs by many artists working in that field. He famously said of Arthur Cruddup, a hero whose songs he covered, "if I ever got to the place where I could feel all old Arthur felt, I'd be a music man like nobody ever saw." But his influences were much larger. He was a big country and western fan, particularly of Bill Monroe and Ernest Tubb. He took country and bluegrass songs and gave them the same Elvis treatment he gave the blues (see Blue Moon of Kentucky as an example). He was also a big fan of crooners likes Roy Hamilton and opera singer Mario Lanza. His greatest ambition was to be like his idol Dean Martin, because he saw himself as a singer of ballads. And in that lethal mix is the brew from which Elvis created his sound. It was very much the sounds of America or at least a vision of the America he would help create - many musical styles colliding into one. When he was asked to categorize his style, Elvis said "I sound like nobody". It has become popular in the black community to view Elvis as a racist, most famously epitomized by Public Enemy's Chuck in "Fight the Power". But it is an attitude having more to do with the ignorance and racism of the rapper than the reality. Was Elvis a racist? Elvis was actually a hero in the black community in the early days because of his, for the time very unusual and insistent, self association with black music and it pioneers. He saw no lines between himself and them, he saw only the democratization of music. Much of the antipathy in the black community stems from a false accusation against Elvis in the 50s as biographer and rock writer Peter Guralnick explores in his excellent essay on the subject. One thing is for sure, Elvis opened the flood gates for black artists and now legends like Ray Charles, Chuck Berry and Little Richard, who couldn't work outside the color lines a year before Elvis, and suddenly had access to the mainstream. But none would top the King, who inspired and influenced everything that came after him. His fame was something one cannot even fathom on the personal level. He was a rural Mississippi kid who was thrust onto a world stage beyond the imagination of anyone before him. With the Beatles there were four of them, Elvis just had himself to deal with it. When I interviewed Fats Domino almost he told some great stories about Elvis and the Beatles. Elvis was big fan of Fats and when he played in the big room in Vegas he always tried to get Fats a gig in one of the smaller rooms. When the show was done, Elvis would walk through the casino to Fat's stage to have him play Blueberry Hill (Elvis' favorite song) for him. Fats said when Elvis walked across the crowded and chaotic Vegas casino it would get so quiet you could hear the jewelry jingling on his neck. Elvis did not like to be refereed to as the King of Rock 'n Roll in part because he thought it dismissed the importance of his heroes on whom he had built his sound. On one occasion when called the King he took exception pointing out his friend Fats Domino, who was in the room, as one of his biggest early influences. But forty years later, there is little doubt to the honest viewer that Elvis is indeed the King. It was he who set off the revolutionary explosion that led directly to the Beatles, the Stones, and believe it or not, to the Sex Pistols and Kurt Cobain. Around the world, to people who may not even know his name, it is Elvis' picture, not the Beatles or the Stones or Kurt, that makes people point and say "Rock 'n Roll". He only traveled abroad once, to Germany during his year in the service. Yet the seismic shudder he and his music sent rocking out of Tupelo, Mississippi, helped change the world in ways we can't even fully comprehend yet. That's why 30 years after his death, that memory causes us to remember the vitality and energy that was his life.