So Apple will get in the rental game huh? I have to say this worries me a bit. Not that they will be renting movies, no, that they will be getting into all kinds of other stuff. Microsofts' OS suffers because they put so much effort into all sorts of things that have nothing to do with your laptop software running correctly. I am bit afraid of Apple falling into the same pit.
--So Apple’s model of selling movies for $10 and up may leave a considerable chunk of the market on the table. That explains why they are now apparently negotiating with major studios for rights to rent movies via iTunes as well.
The new service may be coming this Fall, and will cost $2.99 for a 30-day rental.
This is also good news for Apple TV users--