Everything with the Zune seems to involve the words "iPod, iTunes, iPod Touch Killer" and it has yet to kill anything except the hopes and dreams of the person who convinced Microsoft to build it.
Now Microsoft is seeking to shine some kind of attention back onto the Zune by introducing a new "Video Experience" dubbed "Zune VideoX".
basically what this is in a nutshell is iTunes. It reports to do everything that iTunes does, but for your Zune. One good thing I can see for Zune users. Since there are so few of you, you won't have to worry about server issues. The whole thing might even bring back that old record store community, because you'll all shop there and know each other by name.
Which when I think about it, sounds pretty cool.