Tech Crunch reported Google is silently and quickly working on their own version of the
over-hyped very popular Facebook social networking with something said to be code named "Maka Maka".
Maka-Maka encompasses Google’s grand plan to build a social layer across all of its applications. Some details about Maka-Maka have already leaked out, particularly how Google plans to use the feed engine that powers Google Reader (known internally as Reactor) to create “activity streams” for other applications akin to Facebook’s news and mini feeds. But Maka-Maka goes well beyond that.
Originally, Google was looking to get phase one out the door by November 5th (next week in other words) but it is looking like that will be delayed. What is believed, however is that Google will leverage their iGoogle start page to begin the Facebook assault.
All eyes will be on Google, but don’t expect anything too earth-shattering straight out of the gate. Many of these apps will be copycats of what is already available on Facebook (just as the very first apps on Facebook were ported over from other parts of the Web). This first go-round, Google will just be trying to match Facebook’s ante. Remember, even on Facebook, the best apps didn’t emerge on Day One. And now Facebook has a six-month lead.
I think the whole social networking thing is going to get shaken up yet again. Google's Maka Maka (or whatever they end up calling it) will be plastered all over the known universe with the inevitable comparisons between them and everyone else (MySpace, et al) with one key difference: even I use at least Google search (and I do have a Gmail account) and you all know my disdain for on-line social networking groups.
For all those folks who run from social network to social network because someone tells them it's "cool", Google already has them at Google search, or Google Reader but especially at GMail. With Google continuing to make inroads into many of the applications that today's web based people have come to rely on, the switch could be a natural "no-brainer" for, I would guess, most people. Google, much like Microsoft, has already infiltrated most of our collective computing experience and will gain the same benefits that Microsoft does: it's everywhere already.
At least until something else comes along. But, if Google pulls this off the way it sounds and ties all of the information they already have about all of us together right, that something else will be a long time coming and have a difficult hill to climb.
Google will be king of the mountain.
More details can be found on Between the Lines at ZDNET. Theirs was the earliest story posted with an excellent break down of the tech "how-to" behind what Google is planning.