YouTube has been trying everything under the sun to stop the onslaught of legal eagles knocking on their door with suits in hand. Now the web video Mecca has concocted a scheme to "fingerprint" videos uploaded to the site in an effort to stave off any copyright infringements.
--Reuters) Top online video service YouTube will soon test a new video identification technology with two of the world's largest media companies, Time Warner Inc. and Walt Disney Co..
The technology, developed by engineers at YouTube-owner Google Inc., will help content owners such as movie and TV studios identify videos uploaded to the site without the copyright owner's permission, legal, marketing and strategy executives at YouTube told Reuters in an interview on Monday.
The so-called video fingerprinting tools, which identify unique attributes in the video clips, will be available for testing in about a month, a YouTube executive said.
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